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Technologizing Discourse to Standardize Projects in Multi-Project Organizations: Hegemony by Consensus?

Christine Räisänen

christine{at}ckk.chalmers.se

Anneli Linde

Chalmers University of Technology, Gothenburg, Swedenanneli{at}bem.chalmers.se

A project-management model is a powerful, but little researched, discursive tool in the ‘new’ bureaucratization process of multi-project organizations. It is a means of creating hegemony by consensus and can be seen as an example of the process of technologization of discourse. Through this process, discourse technologists redesign organizational discourses and work processes, turning them into representations of consensual praxis. This article traces this redesign process in a major telecom organization and shows how the ‘new’ practices are disseminated within the organization.

Key Words: actornetworks • critical discourse analysis • discursive practices • postbureaucracy • power distribution • project-management models

Organization, Vol. 11, No. 1, 101-121 (2004)
DOI: 10.1177/1350508404039660
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