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Situating Discourse in Environmental Innovation Networks

Fred Steward

Aston Business School

Steve Conway

Aston Business School

Network mapping and discourse analysis are combined in the study of organizational communication in `green' innovation in UK and German firms. The `focal action-set' approach is introduced as a method for mapping actors, links and flows mobilized in the development of discrete innovations; this enables a `situated' focus on discourse between actors in different parts of the network. Capabilities for handling multiple discourses across a range of different interfaces were a key element of organizational communication in all cases. Two different network types are identified: those with strong knowledge/customer linkages which are prominent in the UK sample and those characterized by regulator! supplier linkages which feature in the majority of German cases. Texts exchanged across a variety of network boundaries are analysed with regard to content and argumentation. Contrasting patterns of discourse are found to be associated with the different network types.

Organization, Vol. 5, No. 4, 479-502 (1998)
DOI: 10.1177/135050849854003
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