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What's in a Fashion? Interpretative Viability and Management Fashions
Jos Benders
University of Nijmegen, the Netherlands, j.benders{at}bw.kun.nl
Kees Van Veen
University of Groningen, the Netherlands, k.van.veen{at}bdk.rug.nl
Building and reacting on the most influential article on the topic, namely, `Management Fashion' by Abrahamson (Academy of Management Review 21(1), 1996), we propose that management fashions are best conceptualized as `the production and consumption of temporarily intensive management discourse, and the organizational changes induced by and associated with this discourse'. This conceptualization allows us to take account of `interpretative viability', a certain degree of ambiguity about a fashion `s content, and its consequences for the dynamics involved in the ongoing shaping and reshaping of a concept's connotations. Our arguments are illustrated by drawing on a variety of empirical work on Business Process Reengineering in the Netherlands.
Key Words: interpretative viability • management fashion • organization concepts
Organization, Vol. 8, No. 1,
33-53 (2001)
DOI: 10.1177/135050840181003
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