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The (R)Evolution of New Product Innovation

Anthony O'Shea

Sunderland Business School, UK, tony.oshea{at}sunderland.ac.uk

In this paper, I argue that the management and engineering literatures on new product innovation conceive it as evolving by some form of biological evolutionary mechanism: punctuated equilibrium, neo-Lamarckian genetic transfer or neo-Darwinian natural selection. These accounts hold out the possibility of `best practice' models based on particular views of time and progress that are too limiting to adequately explain radical innovation in terms of a process rather than the `final' product. I then turn to the works of Henri Bergson to consider how these may help us to consider the processual quality of innovation.

Key Words: Bergson • best practice • innovation • new products • time

Organization, Vol. 9, No. 1, 113-125 (2002)
DOI: 10.1177/1350508402009001351
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